Yogurtland
Inspired by the idea that people enjoy an active involvement with the products and brands they love, Yogurtland envisioned an empowering new treat experience where guests help themselves and the choices are limited only by one’s imagination. Yogurtland has rapidly grown to be the number one self-serve yogurt brand in America. Along with a passion for finding only the best ingredients, Yogurtland believes control, choice and creativity should always be in the hands of our guests.
Yogurtland does regular research and testing to ensure the quality of the products the franchise offers, and continually develop new flavors that taste great, bring back delicious memories, and set Yogurtland apart from the competition. Foundational to Yogurtland’s success is a franchise system that blends owner independence and world-class support.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
25 |
57 |
97 |
| | % Change | -- |
128.0% |
70.2% |
| | Company-Owned |
3 |
4 |
8 |
| | % Change | -- |
33.3% |
100.0% |
| | Total |
28 |
61 |
105 |
| | % Change | -- |
117.9% |
72.1% |
| | Franchised as % of Total |
89.3% |
93.4% |
92.4% |
Investment Required
The fee for a Yogurtland franchise is $35,000. It is also possible to sign a Multi-Unit Development Agreement, with different fees and investment estimates.
Yogurtland provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$35,000.00 |
$35,000.00 |
| |
Training Fee (Per Person for Additional Trainees) |
$1,000.00 |
$1,000.00 |
| |
Expenses during General & On-Site Training |
$1,000.00 |
$9,000.00 |
| |
Rent and Lease Deposit |
$3,000.00 |
$20,000.00 |
| |
Utility Deposits |
$1,000.00 |
$25,000.00 |
| |
Preliminary Design Plans |
$1,000.00 |
$1,000.00 |
| |
Leasehold Improvements |
$90,000.00 |
$203,000.00 |
| |
Signs and Graphics |
$7,500.00 |
$25,000.00 |
| |
Equipment, Fixtures, Filters |
$137,500.00 |
$195,500.00 |
| |
POS System |
$15,100.00 |
$15,100.00 |
| |
Opening Inventory |
$4,000.00 |
$8,500.00 |
| |
Business License |
$2,000.00 |
$4,000.00 |
| |
Insurance |
$1,700.00 |
$2,000.00 |
| |
Opening Advertising |
$6,000.00 |
$6,000.00 |
| |
Architect |
$8,000.00 |
$14,000.00 |
| |
Store Build-up Support Fee |
$3,000.00 |
$19,000.00 |
| |
Site Selection & Acquisition |
$3,000.00 |
$7,500.00 |
| |
Additional Funds (3 Months) |
$10,000.00 |
$25,000.00 |
| |
Total Initial Investment |
$329,800.00 |
$615,600.00 |
Ongoing Expenses
Yogurtland franchisees pay a royalty fee of the higher of 6% of gross sales or $1,000 per month, and marketing fund fee of the higher of 2% of gross sales or $400 per month. Additional fees include a potential cooperative advertising fee and an additional training fee.
What You Get—Training and Support
Yogurtland offers franchisees a best-in-class, multi-tiered training and support program, as well as assistance with site selection, lease negotiations, and construction to help franchisees get started. Yogurtland business consultants can offer advice on best practices, p&l statements, engaging team members, customer service, human resources, understanding trade areas and local store marketing. Dedicated field staff will visit each store to help strategize, build and execute the Yogurtland plan on a local level.
Yogurtland also has marketing and advertising programs, providing promotional materials and team of marketing veterans to develop and manage all system wide tactics as well as assist with specific ways to promote the store locally.
Territory
Yogurtland grants non-exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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