The Maids
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The multi-billion dollar home services industry is booming due to busy dual-career families, increased corporate demands and long commutes. In this climate, maid service is no longer a luxury; it is a time management tool for leisure-starved households. A leader in its field, The Maids has been recognized as the fastest growing residential cleaning franchise by Entrepreneur magazine for the past four years.
Offering the broadest service package and the highest quality cleaning services, The Maids enjoys excellent customer loyalty that draws from primarily affluent families with high disposable income. In allowing ownership of large markets, The Maids franchise system offers franchisees the greatest opportunity in the home services industry.
| |
Operating Units (in the U.S and its Territories) |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
1,033 |
1,060 |
1,068 |
| | % Change | -- |
2.6% |
0.8% |
| | Company-Owned |
26 |
26 |
26 |
| | % Change | -- |
0.0% |
0.0% |
| | Total |
1,059 |
1,086 |
1,094 |
| | % Change | -- |
2.5% |
0.7% |
| | Franchised as % of Total |
97.5% |
97.6% |
97.6% |
Investment Required
The fee for a Maids franchise is $10,000, plus an initial territory fee of $0.95 for each potential customer in the Designated Market Area. The Maids may offer financing to qualified prospective franchisees for up to 75% of the Initial Franchise Fee.
The Maids provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item |
Established Low Range |
Established High Range |
| |
Initial Franchise Fee |
$10,000 |
$10,000 |
| |
Territory Fee |
$28,500 |
$28,500 |
| |
Initial Equipment and Supply Package |
$15,100 |
$16,100 |
| |
Initial Software License |
$2,895 |
$4,895 |
| |
Office Security Deposit |
$700 |
$1,000 |
| |
Computer Hardware |
$3,000 |
$5,000 |
| |
Office Fixtures, Decorations and Furniture |
$2,500 |
$3,500 |
| |
Auto Painting |
$750 |
$1,500 |
| |
Telephone Deposit |
$100 |
$200 |
| |
Insurance Deposit |
$1,500 |
$2,500 |
| |
Signage |
$500 |
$1,000 |
| |
Washer and dryer |
$800 |
$1,000 |
| |
Start-Up Professional Services |
$500 |
$1,500 |
| |
Expenses During Corporate Training |
$4,900 |
$8,050 |
| |
Additional Funds (3 Months) |
$20,800 |
$35,550 |
| |
Total Initial Investment |
$92,545 |
$120,295 |
Ongoing Expenses
The Maids franchisees pay royalty fees ranging from 3.9% to 6.9% of gross revenues (2.4% to 6.9% for conversions), advertising fees equal to 2% of gross revenues (0.5% to 2% for conversions) and required local advertising expenditures equal to $1.20 per potential customer, per year. Additional fees payable by the franchise include a national convention registration fee and an annual software membership fee.
What You Get—Training and Support
The Maids training is one of the most intensive and advanced in the franchise community. Training includes an initial program to help ensure a successful opening, comprehensive corporate training, site visits by trainers and business coaches to streamline operations and a post-training program designed to help franchisees focus on business goals.
The Maids’s marketing staff and business coaches provide comprehensive marketing support throughout opening and operations. The Maids helps franchisees build an initial marketing plan and provides ongoing consulting, ad design, public relations and direct mail support. The Maids also assigns a franchise business coach to provide franchisees with one-on-one counsel and support in all facets of business growth and management.
Territory
The Maids grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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