Tasti D-Lite
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Since its first store debuted in New York in 1987, Tasti D-Lite has been serving frozen desserts made of real dairy, natural ingredients and no artificial sweeteners. Tasti D-Lite’s great-tasting, guilt-free treats and snacks provide people with more of what they want—creamy, delicious taste available in more than 100 flavors—and less of what they don’t need—fat and calories. The frozen dessert franchise constantly seeks service and product improvement, flavor innovation and customer involvement. It has recently expanded its menu to include smoothies, cakes and pies.
Appearing in highly rated TV shows like Sex & the City, The Apprentice, 30 Rock, The Tyra Banks Show and The Today Show, Tasti D-Lite’s popularity has grown across the globe and the frozen dessert store has built a large and loyal customer base. With the unprecedented trend of more people joining a healthy and active lifestyle, Tasti D-Lite, with its low calories treats, makes for a lucrative franchise opportunity.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
35 |
41 |
42 |
| | % Change | -- |
17.1% |
2.4% |
| | Company-Owned |
3 |
2 | 2 |
| | % Change | -- |
-33.3% |
0.0% |
| | Total |
38 |
43 |
44 |
| | % Change | -- |
13.2% |
2.3% |
| | Franchised as % of Total |
92.1% |
95.4% |
95.5% |
Investment Required
The fee for a Tasti D-Lite franchise is $30,000 with discounts available for purchasing additional franchises. Area Developer Agreements are also available.
Tasti D-Lite provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee | $30,000 | $30,000 |
| |
Opening Logistics, Training and Software Management Systems Fee |
$15,000 |
$15,000 |
| | Grand Opening |
$5,000 |
$5,000 |
| |
Office Equipment & Supplies |
$500 |
$1,000 |
| |
Computer System |
$3,100 |
$7,000 |
| |
Hosted POS Webportal |
$960 |
$960 |
| | Support Package |
$600 |
$900 |
| |
Radio, Voice and Data Circuits and Installation |
$300 |
$1,950 |
| |
Furnishings, Fixtures and Equipment and Installation |
$73,000 |
$99,000 |
| |
Soft Serve Equipment |
$15,500 |
$32,000 |
| |
Freight |
$4,600 |
$11,000 |
| |
Initial Inventory Order |
$9,000 |
$11,000 |
| |
Rent and Security Deposit |
$10,000 |
$22,000 |
| |
Leasehold Improvements |
$51,000 |
$89,000 |
| |
Architect and Design |
$5,000 |
$12,000 |
| |
Utility Deposits |
$1,000 |
$2,000 |
| |
Brand Wall Display Equipment and Installation |
$900 |
$2,900 |
| |
Security System and Installation |
$200 |
$5,060 |
| |
Expenses While Training |
$1,100 |
$3,900 |
| |
Professional Fees |
$0 |
$4,000 |
| |
Business Licenses, Permits |
$1,000 |
$4,000 |
| |
Insurance |
$2,000 | $5,000 |
| |
Additional Funds (3 Months) | $10,000 | $30,000 |
| |
Total Initial Investment |
$239,760 |
$394,670 |
Ongoing Expenses
Tasti D-Lite franchisees pay a royalty fee equal to 5% of gross sales, a national marketing fund contribution equal to 2% of gross sales, and local marketing expenditures equal to the greater of 2% of monthly gross sales or $500 per month. Other costs include a POS
webportal fee of $480 per year.
What You Get—Training and Support
Tasti D-Lite provides assistance with site-selection, building design and décor. The initial training program is provided for the franchise owner and a key employee, including five days of classroom instruction at corporate headquarters in Franklin, TN and five days of in-store training at a designated Tasti D-Lite Learning Center. The training program covers areas in business concepts, franchising, business planning, center opening, store operations, product knowledge, handling, equipments and machinery, inventory, POS use, marketing, human resources and financial management. Refresher courses, additional training and conferences are held occasionally.
Tasti D-Lite also provides ongoing support in advertising, assist in maintaining a website and provide access to the Tasti D-Lite Hosted Webportal, which allows remote access to POS related data, including consolidated reporting and system management.
Territory
Tasti D-Lite grants protected territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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