Taco Del Mar
Taco Del Mar offers a fast and delicious alternative to traditional Mexican food served in a fun, relaxed Baja atmosphere. The menu features large, hand-rolled Mondo “Mission style” Burritos and fish tacos made to order just the way the customer wants. The very first Taco Del Mar restaurant opened in Seattle’s waterfront district, taking advantage of Seattle’s renowned seafood to make the delicious burritos of San Francisco’s latin Mission district and the fish tacos discovered by surfers in Baja Mexico.
Taco Del Mar prides itself on fast, enthusiastic service and trains its team members to deliver fun, personal service that exceeds expectations and generates customer loyalty.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
215 |
179 |
156 |
| | % Change | -- |
-16.7% |
-12.8% |
| | Company-Owned |
1 |
0 |
0 |
| | % Change | -- |
-100.0% |
-- |
| | Total |
216 |
179 |
156 |
| | % Change | -- |
-17.1% |
-12.8% |
| | Franchised as % of Total |
99.5% |
100.0% |
100.0% |
Investment Required
The fee for a Taco Del Mar franchise is $15,000. There is a reduced fee for a franchise opening a second location.
Taco Del Mar provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$15,000 |
$15,000 |
| |
Real Property |
$2,000 |
$12,000 |
| |
Expenses While Training |
$6,500 |
$10,000 |
| |
Architectural Fees |
$5,000 |
$10,000 |
| |
Leasehold Improvements |
$30,000 |
$70,000 |
| |
Furniture, Equipment, POS System and Fixtures |
$68,000 |
$180,000 |
| |
Outside signage |
$3,200 |
$8,000 |
| |
Insurance |
$1,000 |
$7,000 |
| |
Opening Inventory |
$4,500 |
$6,000 |
| |
Legal and Accounting |
$500 |
$3,500 |
| |
Grand Opening Advertising |
$5,000 |
$5,000 |
| |
Miscellaneous Expenses (Licenses, Utility Deposits & Small Equipment) |
$4,000 |
$8,000 |
| |
Additional Funds (3 Months) |
$12,000 |
$42,000 |
| |
Total Initial Investment |
$156,700 |
$376,500 |
Ongoing Expenses
Taco Del Mar franchisees pay royalty fees equal to 8% of gross sales per week, and advertising fees equal to up to 4.5% of gross sales. Additional fees include credit card payment processing fees and retail technology fees.
What You Get—Training and Support
Taco Del Mar offers franchisees a first class support system that begins long before franchisees open their business. Franchisees undertake training at the concept office in Seattle, WA and on-the-job training, and are given use of an operations manual and a personal Taco Del Mar development agent to answer any questions or advise them on the process.
A committed team of franchise professionals helps with all aspects of setting up the franchise, including advising on location and assistance with the layout, design, appearance and equipment for the restaurant. After opening Taco Del Mar provides field support and product development to help franchisees stay competitive.
Territory
Taco Del Mar grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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