Stroller Strides

Stroller Strides is a total fitness program that moms can do with their babies. Taught by certified and specially trained fitness instructors, it includes walking and intervals of strength and toning and is a great workout for any level of exerciser. Stroller Strides instructors weave songs and activities into the routine designed to entertain and engage baby, while moms are led through a series of exercises specific to her role as mom. This unique program also provides moms with the opportunity to meet other moms, engage in playgroups with their babies, and to form lasting friendships. Stroller Strides is designed to give mothers the “Strength for Motherhood!”

Stroller Strides offers several class formats, which can be taught outdoors or in a variety of unique indoor settings, including a prenatal class Fit4Baby, a new mommy class Stroller Strides, and a general class Body Back. Stroller Strides is proud to be one of the fastest growing franchises in the country (Entrepreneur 2007 – 2010). Voted as one of the Top 25 Companies in the country to work for according to Working Mother magazine, Stroller Strides is a low-cost, turn key business that allows franchisees to work from home and yet make contributions to their community and family. This business is a great fit for anyone who has a passion for fitness and motherhood!

Investment Required

The initial investment fee for a Stroller Strides franchise is $3,700 for a Plan A franchise, $4,775 for a Plan B franchise or $6,050 for a Plan C franchise. The plans are differentiated by the population size and geographic area of the chosen territory. Previous franchisees opening up additional locations are given a discount of 10% on the initial investment fee, and there is also a discount for the first franchisee to open in a new state.

Stroller Strides provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

Ongoing Expenses

Stroller Strides franchise owners pay a monthly franchise fee of $170 for Plan A, $280 for Plan B, and $390 for Plan C. Additional fees include a customer toll-free number fee, an annual CEC Submission fee, and a number of optional additional training fees.

What You Get—Training and Support

Stroller Strides starts by supporting and guiding franchisees while choosing a franchise location as well as in finding and hiring instructors. Stroller Strides trains franchisees on how to teach and operate their business through a combination of e-mail modules, web conference calls and recorded seminars. A two-day live instructor training course teaches the foundations of exercise science, anatomy, exercise physiology, prenatal and postnatal fitness and how to teach Stroller Strides and Fit4Baby classes. Participants will test for two certifications from this course, which is offered monthly in various parts of the country. An online course for those who are already certified exercise professionals teaches class formats, pre- and postnatal fitness, class safety and procedures.

Stroller Strides also supports franchisees through marketing, including marketing ideas, national advertising and PR, a professionally designed and highly visited website, and monthly newsletters. Stroller Strides does offer additional courses for continuing education for franchisees, instructors and fitness professionals. New products and services are being continuously developed by the Stroller Strides team so that franchisees stay competitive.

Territory

Stroller Strides grants exclusive territories.

Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.