ShelfGenie
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here to link to ShelfGenie’s detailed company profile
ShelfGenie manufactures Glide-Out™ shelving solutions that are custom built to fit virtually any existing cabinet, pantry or furniture. Glide-Out shelves are ideal for homeowners due to their durability, affordability, utility in their increased accessibility, as well as the fact that they are environmentally friendly and made in the USA.
ShelfGenie target customer demographics include both “Luxury Purchasers” desiring to make affordable upgrades to their homes as well as “Necessity Purchasers” who are adapting to smaller homes or desiring greater accessibility due to disability or age. This range of customers in addition to the growth that the home remodeling industry has been experiencing means that even in today’s challenging economy ShelfGenie franchisees are doing exceptionally well.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
7 |
55 |
85 |
| | % Change | -- |
685.7% |
54.5% |
| | Company-Owned |
3 |
7 |
7 |
| | % Change | -- |
133.3% |
0.0% |
| | Total |
10 |
62 |
92 |
| | % Change | -- |
520.0% |
48.4% |
| | Franchised as % of Total |
70.0% |
88.7% |
92.4% |
Investment Required
The fee for a ShelfGenie franchise is $45,000.
ShelfGenie provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$45,000 |
$45,000 |
| |
Leasehold Improvements |
$0 |
$1,000 |
| |
Vehicles |
$0 |
$25,000 |
| |
Furniture and Fixtures |
$0 |
$10,000 |
| |
Technology and Office Equipment/Supplies |
$500 |
$1,000 |
| |
Other Equipment |
$1,000 |
$1,250 |
| |
Business Licenses and Permits |
$100 |
$1,000 |
| |
Professional Fees |
$2,000 |
$5,000 |
| |
Insurance |
$500 |
$2,500 |
| |
Training Expenses |
$1,000 |
$3,500 |
| |
Initial Marketing |
$15,000 |
$15,000 |
| |
Additional Funds (3 Months) |
$5,000 |
$15,000 |
| |
Total Initial Investment |
$70,100 |
$125,250 |
Ongoing Expenses
ShelfGenie franchisees pay a weekly royalty fee of 4% of gross revenues (percentage may rise to 5% after October 1, 2011) as well as a weekly marketing contribution fee of 2% of gross revenues. Additional fees include a local advertising minimum spending requirement.
What You Get—Training and Support
The ShelfGenie support team provides franchisees with assistance in both opening and operation, including up to eight days of comprehensive start-up training at the home office in Marietta, GA. This initial training is followed by on-site start up assistance, periodic field visits and ongoing remote support from experienced ShelfGenie representatives. ShelfGenie also provides a confidential operations manual detailing day-to-day operations and professionally designed consumer marketing materials.
ShelfGenie franchisees are given access to the ShelfGenie Business Support Center customer calling center for assistance with customer service, as well as a proprietary web-based business management system.
Territory
ShelfGenie grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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