Sandler Training
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Recognized as the #1 Training Franchise by Entrepreneur magazine in 2010 and nine times since 1994, Sandler Training is a world leader in providing innovative sales and management training. Since its founding in 1969, Sandler has been teaching its distinctive, non-traditional selling system and highly effective sales training methodology to salespeople and sales managers. Sandler provides the initial and advanced selling strategies and tactics needed to excel, and its training capitalizes on the power of reinforcement, enabling people to develop the attitudes and implement the behavior necessary to reach sustainable, high levels of success.
The demand for quality sales training has rarely been greater than it is today; large U.S. corporations currently spend $7.6 billion a year on improving the skills of their salespeople. Sandler Training franchisees can provide these firms with the training they need. Sandler began franchising 27 years ago and has grown into a global network with hundreds of training centers throughout the world. The company attracts individuals who want to capitalize on a sales and management background, and international partners who want to expand their service offerings.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
197 |
190 |
173 |
| | % Change | -- |
-3.6% |
-8.9% |
| | Company-Owned | 0 | 0 | 0 |
| | % Change | -- |
-- |
-- |
| | Total |
197 |
190 |
173 |
| | % Change | -- |
-3.6% |
-8.9% |
| | Franchised as % of Total |
100.0% |
100.0% |
100.0% |
Investment Required
The franchise fee for a Sandler Training store is $68,000.
Sandler Training provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee | $68,000 | $68,000 |
| |
Expenses While Training | $1,000 | $1,900 |
| | Office Furnishings and Equipment | $2,300 | $10,000 |
| | Office Supplies | $250 | $450 |
| | Miscellaneous Opening Costs | $400 | $1,000 |
| | Insurance | $200 | $400 |
| |
Additional Funds (3 Months) |
$11,000 |
$18,000 |
| |
Total Initial Investment |
$83,150 |
$99,750 |
Ongoing Expenses
Sandler Training franchisees pay a service charge equal to $1,160 per month, a marketing fee equal to $400 per month, a newsletter fee equal to $50 per month and a minimum product purchase requirement equal to $8,000 per year. Other fees include a direct mailing fee and a newsletter piece fee.
What You Get—Training and Support
Sandler’s initial two-part training program in Baltimore is designed for the franchisee or a designated manager, and runs for a total of seven to 10 days. Franchisees learn about the Sandler Selling System, how to deliver materials to clients and the basics of setting up a business to become successful. Sandler also provides franchisees with a personal coach to kick-start their business and provide guidance and reinforcement on working “hands-on” in all aspects of the new business. This includes the best approach to take with a potential client, debriefing and critiquing sales calls, and helping identify potential clients in the marketplace.
Periodically, Home Office coaches visit to observe franchisees’ training sessions. This gives coaches a first-hand look at how franchisees operate the business and an opportunity to give relevant feedback. Sandler also offers conferences three times a year to train franchisees, which are designed to help franchisees become effective trainers and business owners. To assist franchisees in the initial lead generation phase, Sandler provides several marketing tools and programs that have been used for more than 25 years to grow leads and turn them into customers.
Territory
Sandler Training does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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