Proforma
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Proforma specializes in providing business services to its thousands of customers nationwide, assembling a complete offering of products and services. Proforma applies creativity and innovation to business challenges from the development of forms and brochures to the execution of marketing campaigns and online stores. Proforma’s service ranges from designing a direct marketing campaign or implementing an employee incentive program to producing annual reports or brand building.
Proforma leads the charge in creating the state-of-the art marketing, technology and business development initiatives that have kept Proforma a step ahead of their competitors. By providing new technologies to their member network and business support groups, Proforma has managed to create the right amount of business savvy to maintain a profitable distributorship.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
667 |
722 |
725 |
| | % Change | -- |
8.2% |
0.4% |
| | Company-Owned |
0 |
0 |
1 |
| | % Change | -- |
-- |
-- |
| | Total |
667 |
722 |
726 |
| | % Change | -- |
8.2% |
0.6% |
| | Franchised as % of Total |
100.0% |
100.0% |
99.9% |
Investment Required
The initial fee for a Proforma franchise is $29,500.
Proforma provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| | Franchise Fee |
$29,500 |
$29,500 |
|
Computer Hardware |
$0 |
$4,000 |
|
Internet Service Provider and Anti-Virus Software |
$30 |
$200 |
|
Equipment, Fixtures, Fixed Assets and Stationery |
$700 |
$3,000 |
|
First Month Pre-Opening Lease, Rent & Security |
$0 |
$2,000 |
|
Utility Deposits, Insurance, Licenses |
$0 |
$1,500 |
|
Expenses While Training |
$1,000 |
$2,000 |
|
Supplemental Training Fee |
$0 |
$495 |
|
Additional Funds (3 Months) |
$3,000 |
$6,000 |
| |
Total Initial Investment |
$34,230 |
$48,695 |
Ongoing Expenses
Proforma franchisees pay ongoing service fees ranging from 6% to 8%, plus a marketing fund contribution ranging from 0.5% to 1%.
What You Get—Training and Support
Proforma franchisees undergo a one-week initial instruction that covers Proforma’s Selling System, Financial Systems and Operations and Marketing.
Proforma aggressively pursues partnerships with enterprise-level technology suppliers. Proforma’s ongoing dedication to provide the best support technologies provides franchisees a strong competitive advantage. In addition to online ordering, reporting and Business Relationship Management software, Proforma’s technology also helps facilitate communication and sharing between franchisees and the people who help grow their business.
Proforma offers additional support technologies such as the proforma.com email system, eCommerce development and graphic design, free online FTP, order entry and reporting, and web conferencing capabilities.
Territory
Proforma does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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