NaturaLawn of America
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No other lawn care franchise opportunity offers the name brand recognition that NaturaLawn of America does. NaturaLawn carries an exclusive and proprietary line of organic-based products, opportunity to become part of the nation’s most innovative and fastest growing natural, organic-based/biological lawn care company.
NaturaLawn’s marketing and public relations efforts and numerous association and consumer contacts give franchisees a leg up in the lawn care industry. NaturaLawn seeks franchisees with management or entrepreneurial experience who welcome a challenging and rewarding career path in addition to growing a rather significant green business.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
61 |
60 |
59 |
| | % Change | -- |
-1.6% |
-1.7% |
| | Company-Owned |
5 |
5 |
5 |
| | % Change | -- |
0.0% |
0.0% |
| | Total |
66 |
65 |
64 |
| | % Change | -- |
-1.5% |
-1.5% |
| | Franchised as % of Total |
92.4% |
92.3% |
92.2% |
Investment Required
The fee for a NaturaLawn of America franchise is $29,500, but discounts are available for franchisees with previous business similar to NaturaLawn.
NaturaLawn of America provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$29,500 |
$29,500 |
| |
Opening Inventory |
$0 |
$15,000 |
| |
Lawn Care Equipment Purchases |
$5,000 |
$10,000 |
| |
Vehicle (Purchase or Lease for 6 Months) |
$0 |
$5,000 |
| |
Office Furniture & Equipment |
$0 |
$5,000 |
| |
Expenses While |
$2,800 |
$3,400 |
| |
Computer & Technology Expenses |
$1,500 |
$2,000 |
| |
Initial Annual Advertising and Marketing |
$50,000 |
$50,000 |
| |
Licenses |
$250 |
$500 |
| |
Professional Fees (Accounting, Legal, etc.) |
$1,250 |
$2,000 |
| |
Lease Deposits (Rent, Utilities, etc.) |
$4,000 |
$5,000 |
|
Insurance Deposit |
$3,500 |
$5,500 |
| |
Additional Funds (6 Months or More) |
$10,000 |
$12,000 |
| |
Total Initial Investment |
$107,800 |
$144,900 |
Ongoing Expenses
NaturaLawn of America franchisees pay a monthly royalty fee of 9% of gross sales.
What You Get—Training and Support
NaturaLawn of America provides franchisees with up to 40 hours of in-depth classroom at its headquarters in Frederick, Maryland on topics including business start-up, budget, business planning, customer service, accounting, agronomic and sales/marketing training. This is followed by up to 80 hours of on-site field training and covers additional topics such as agronomic, software, office set-up and equipment training.
Franchisees have access to a wide range of products and materials designed to help their business including proprietary natural, organic-based fertilizers, professionally created marketing and promotional materials, and national buying programs to reduce costs.
Territory
NaturaLawn of America grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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