Molly Maid
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As house-cleaning services become less of a luxury and more of a fact of daily life for busy families, Molly Maid meets this demand with a high standard of service and affordability.
With high customer retention rates and strong national brand recognition, Molly Maid provides franchisees with time-tested marketing tools and strategies that accompany a clear and accessible business model.
Molly Maid helps franchisees start their businesses with a strong customer acquisition programs that results in a 90% retention rate, and with the flexible options to expand that customer base and hire new employees, Molly Maid franchises have a strong and lasting income potential.
| |
Operating Units (in the U.S and its Territories) |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
425 |
423 |
431 |
| | % Change | -- |
-0.5% |
1.9% |
| | Company-Owned |
0 |
0 |
0 |
| | % Change | -- |
-- |
-- |
| | Total |
425 |
423 |
431 |
| | % Change | -- |
-0.5% |
1.9% |
| | Franchised as % of Total |
100.0% |
100.0% |
100.0% |
Investment Required
The fee for a Molly Maid franchise is $14,900.
Molly Maid provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item |
Established Low Range |
Established High Range |
| |
Initial Franchise Fee |
$14,900 |
$14,900 |
| |
Territory Fee |
$20,000 |
$40,000 |
| |
Initial Package Fee |
$9,900 |
$9,900 |
| |
Auto Lease Deposit and 3 Months Lease Expense |
$2,400 |
$4,800 |
| |
Leasehold Improvements |
$0 |
$2,000 |
| |
Real Estate, Utility Deposits, and 3 Months Rent |
$3,000 |
$5,000 |
| |
Furniture, Fixtures, and Equipment |
$2,000 |
$3,000 |
| |
Permits and Licenses |
$100 |
$1,000 |
| |
Insurance Deposit and 3 Months Lease Expense |
$2,200 |
$5,300 |
| |
Expenses While Training |
$2,000 |
$4,000 |
| |
Additional Funds (3 Months) |
$15,025 |
$26,300 |
| |
Total Initial Investment |
$71,525 |
$116,200 |
Ongoing Expenses
Molly Maid franchisees pay royalty fees based on a sliding scale from 3% to 6.5% based on gross sales of a calendar year, plus a local advertising fund contribution that ranges from $0.25 per customer to $1.00 per customer based on gross sales of a calendar year. Additional fees payable by the franchisee include a national marketing expenditure and fees for supplemental training.
What You Get—Training and Support
With Molly Maid’s six to eight week Right Start Training Program, franchisees will learn every aspect of starting a home cleaning franchise from legal to finance, and marketing to human resources. The network of Regional Service Managers provides franchisees with essential support and advice to run their franchises.
Along with written materials software, audio and video tapes, CDs, webinars, e-newsletters and intranet communications to help franchisees hone their skills, Molly Maid provides extensive training in business management software.
Territory
Molly Maid grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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