Martinizing Dry Cleaning
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In 1949 Martinizing Dry Cleaning revolutionized the dry cleaning world by offering fast, quality dry cleaning on premises. Over 60 years later Martinizing is doing better than ever; Entrepreneur magazine named Martinizing the #1 dry cleaning franchise in January 2011. Martinizing is the most recognized brand name in dry cleaning, and the largest dry cleaning franchisor in the United States with locations in seven other countries and U.S. Territories.
Martinizing provides franchisees with unbeatable brand recognition associated with high quality, service, and trustworthiness in the $7 billion dry cleaning industry. Franchisees can offer a wide variety of services including on-premise shirt laundries, comforter/bedspread and household item cleaning, 24/7 VIP drop-offs, VIP membership discounts, home pick-up and delivery and other services for the discerning consumer.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
279 |
249 |
238 |
| | % Change | -- |
-10.8% |
-4.4% |
| | Company-Owned |
0 |
0 |
0 |
| | % Change | -- |
-- |
-- |
| | Total |
279 |
249 |
238 |
| | % Change | -- |
-10.8% |
-4.4% |
| | Franchised as % of Total |
100.0% |
100.0% |
100.0% |
Investment Required
The fee for a Martinizing Dry Cleaning franchise is $40,000. Martinizing Dry Cleaning also offers Multi-Store Development programs.
Martinizing Dry Cleaning provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$40,000 |
$40,000 |
| |
Expenses While Training |
$500 |
$3,000 |
| |
Equipment, Store Furnishings, Signage and Initial Inventory |
$170,000 |
$235,000 |
| |
Equipment Installation, Freight and Rigging and Storage |
$35,300 |
$53,400 |
| |
Leasehold Improvements |
$58,900 |
$135,300 |
| |
GreenEarth License Fee |
$2,500 |
$2,500 |
| |
Security and Utility Deposits, Business Licenses |
$3,400 |
$5,300 |
| |
Rent for First Months |
$10,000 |
$15,000 |
| |
Grand Opening/Initial Marketing Deposit |
$15,000 |
$15,000 |
| |
Legal, Accounting, Loan Fees, Advance Insurance Premiums |
$3,000 |
$9,000 |
| |
Additional Funds (3 Months) |
$30,000 |
$60,000 |
| |
Total Initial Investment |
$368,600 |
$573,500 |
Ongoing Expenses
Martinizing Dry Cleaning franchisees pay a monthly royalty fee of the greater of 4% of total gross sales or $600 (after 24 months of operation) and a local, cooperative and national advertising fee of 3.5% of total gross sales. Additional fees include a promotional production fee and a franchise conference fee.
What You Get—Training and Support
The Martinizing training program consists of both classroom and hands-on training. Typically, franchisees spend one week of orientation in the Certified Martinizing Processing Plant in their market, three days of classroom training at corporate headquarters in Cincinnati, and another three days of hands-on training in starting up and opening their Martinizing Dry Cleaning business.
In addition to training, Martinizing provides operating procedures, marketing programs, site selection expertise, and other support services to assist in franchisees. Franchisees are paired up with an existing Certified Martinizing Processing Plant so there is no need to find a wholesaler. There is also a network of fellow franchisees designed to support each other’s business by providing advice and new ideas.
Territory
Martinizing Dry Cleaning grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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