Manhattan Bagel Company
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Manhattan Bagel is about authentic food for real people, served in a way that suggests each customer is a treasured neighbor. Its bakery menu features over twenty varieties of its award winning bagels and freshly baked pesto focaccia bread. Manhattan Bagel believes in the importance of fresh, delicious food, baking their bagels and breads fresh, making every sandwich to order, and using only authentically grilled real eggs and bacon in their sandwiches.
Manhattan Bagel is a vibrant, quick, casual bagel concept with over 65 restaurants located primarily in their core geographical area of brand strength along the East Coast. Franchisees with a background in business and the restaurant industry are enthusiastically welcomed, and their individual success will help bring Manhattan Bagel’s nationally recognized brand to the next level.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
68 |
70 |
72 |
| | % Change | -- |
2.9% |
2.9% |
| | Company-Owned |
1 |
1 |
1 |
| | % Change | -- |
0.0% |
0.0% |
| | Total |
69 |
71 |
73 |
| | % Change | -- |
2.9% |
2.8% |
| | Franchised as % of Total |
98.6% |
98.6% |
98.6% |
Investment Required
The fee for a Manhattan Bagel franchise is $25,000. For a previous franchisee opening up additional restaurant locations the fee is $15,000. Manhattan Bagel also allows for an Area Developer and participates in the VetFran Program.
Manhattan Bagel provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$25,000 |
$25,000 |
| |
Real Estate Leasing |
$16,000 |
$35,000 |
| |
Construction/Leasehold Improvements |
$164,601 |
$200,000 |
| |
Kitchen/Computer Equipment & Lighting |
$112,003 |
$130,000 |
| |
Furniture, Fixtures & Millwork |
$28,940 |
$35,000 |
| |
Signage and Graphics |
$10,918 |
$30,000 |
| |
Professional Fees |
$18,800 |
$30,000 |
| |
Opening Inventory, Smallwares and Supplies |
$10,000 |
$20,000 |
| |
Grand Opening Advertising |
$7,500 |
$10,000 |
| |
Insurance |
$4,000 |
$7,500 |
| |
Expenses While Training |
$1,000 |
$14,000 |
| |
Legal, Accounting & Licenses |
$1,500 |
$8,000 |
| |
Security Deposits |
$4,000 |
$10,000 |
| |
ServSafe Food Safety Training Program |
$300 |
$600 |
| |
Additional Funds (3 Months) |
$12,000 |
$50,000 |
| |
Total Initial Investment |
$416,562 |
$605,100 |
Ongoing Expenses
Manhattan Bagel franchisees pay a weekly royalty fee of 5% of gross sales and a weekly advertising contribution of up to 5% of gross sales. Other fees include systems support fee and a quality control evaluation program fee.
What You Get—Training and Support
Manhattan Bagel has developed a strong system of support, made up of both an existing franchisee field support structure and a senior management of industry veterans. The Manhattan Bagel training program, consisting of 24 hours of classroom training and 170 hours of on-the-job training, extends to day-to-day operations in each individual store, from topical training to supplying the right manuals for thorough field support.
Manhattan Bagel also maintains an in-house culinary department that ranks with the best in the industry. Their culinary researchers and seasoned chefs are in a constant quest for the next “next thing”. As a result, Manhattan Bagel franchisees get to showcase that cutting edge culinary prowess in their markets.
Territory
Manhattan Bagel grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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