Juice It Up!
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Since 1995 Juice It Up! has been an innovator in the smoothie and fresh juice industry with signature blends setting new standards for taste and nutrition. Originally from the beaches of Southern California, Juice It Up! is about serving a wholesome product line to its community and providing an intriguing option to consumers looking for healthy and fun products. Juice It Up! has grown to over 90 outlets operating in full scale retail stores, malls, kiosks, and college campus settings.
Juice It Up! franchisees are surrounded with fresh natural products, fresh ideas and a fresh emerging category of customers—people passionate about treating their taste buds and their bodies equally well. Juice It Up! prides itself on having only the freshest ingredients and only the freshest ideas; their team of smoothie concoctioneers keeps their franchisees a step ahead of the competition.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
129 |
102 |
91 |
| | % Change | -- |
-20.9% |
-10.8% |
| | Company-Owned |
4 |
3 |
4 |
| | % Change | -- |
-25.0% |
33.3% |
| | Total |
133 |
105 |
95 |
| | % Change | -- |
-21.1% |
-9.5% |
| | Franchised as % of Total |
97.0% |
97.1% |
95.8% |
Investment Required
The fee for a Juice It Up! franchise is $20,000. A franchisee can choose to receive Site Assistance services from Juice It Up! for an additional $5,000. Juice It Up is also a participator in the IFA’s VetFran Program, providing a $10,000 reduction on the initial fee to qualified veterans of the U.S. Armed Forces. Additionally, an area development agreement is available.
Juice It Up! provides the following range of investments required to open your initial Juice Bar franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$20,000 |
$20,000 |
| |
Real Estate |
$3,000 |
$6,000 |
| |
Architect and Blueprint Fees |
$4,500 |
$5,000 |
| |
Building Permits |
$5,000 |
$8,000 |
| |
Tenant Improvements |
$38,000 |
$102,000 |
| |
Signs and Menu Boards |
$2,500 |
$5,700 |
| |
POS System & Office Equipment |
$5,700 |
$10,100 |
| |
Furniture, Fixtures & Other Equipment |
$40,000 |
$92,000 |
| |
Utility Deposits and Sales Tax Bonds |
$1,00 |
$5,000 |
| |
Opening Inventory |
$5,000 |
$8,000 |
| |
Small Wares |
$2,200 |
$3,500 |
| |
Grand Opening Event |
$1,000 |
$1,800 |
| |
Additional Funds (3 Months) |
$9,300 |
$24,000 |
| |
Total Initial Investment |
$137,200 |
$290,100 |
Ongoing Expenses
Juice It Up! franchisees pay a weekly royalty fee of 6% of adjusted gross sales or $125, whichever is greater, and a weekly advertising fund fee of 2% of adjusted gross sales or $45, whichever is greater. Additional fees include a local advertising fee of 1% of adjusted gross sales and a POS License Fee of $89 per month.
What You Get—Training and Support
Juice It Up! provides franchisees with a list of architects and general contractors to utilize, and prototype architectural design and assistance. Franchisees are also given a timeline and purchase order system with target dates to open the new store in a timely manner. Juice It Up!’s extensive training process including a week at the Juice It Up! corporate office and corporate store as well as having a corporate approved trainer at the opening location during the first week of store opening.
Franchisees take advantage of the Juice It Up! buying power for high quality ingredients available through comprehensive pricing programs, to use for the proven recipes and proprietary ingredients for their products. Marketing assistance provides aggressive marketing and advertising programs, and a total package of communication and brand tools including Juice It Up! trademark, logos and sourcing of printed materials, as well as their distributor network.
Territory
Juice It Up! does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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