Haagen-Dazs
When Reuben Mattus first began selling Haagen-Dazs ice cream for his mother’s ice cream wagon, the young entrepreneur’s commitment to the finest, purest ingredients contributed to the sweeping success of the Haagen-Dazs. Today, Haagen-Dazs remains steadfast in its commitment in delivering superior quality and innovation in its ice cream flavors to a loyal following of ice cream lovers all over the world.
Haagen-Dazs has locations worldwide that serve up its rich, creamy confection to hungry customers. Each shop offers a variety of specialty desserts including its classic, all-natural ice cream or sorbet blended with irresistible ingredients that keeps customers coming back for more. From cakes and sundaes to frozen beverages and milkshakes, Haagen-Dazs franchisees pride themselves on delivering only the best in the frozen dessert industry.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
267 |
252 |
253 |
| | % Change | -- |
-5.6% |
0.4% |
| | Company-Owned |
0 |
0 |
0 |
| | % Change | -- |
-- |
-- |
| | Total |
267 |
252 |
253 |
| | % Change | -- |
-5.6% |
0.4% |
| | Franchised as % of Total |
100.0% |
100.0% |
100.0% |
Investment Required
The initial fee for a Haagen-Dazs franchise ranges from $20,000 to $30,000, depending on if the franchisee is new to the Haagen-Dazs system.
Haagen-Dazs provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| | Franchise Fee |
$30,000 |
$30,000 |
|
Expenses While Training |
$2,650 |
$2,650 |
|
Expenses During Interview |
$1,150 |
$1,150 |
|
Leasehold Improvements |
$45,000 |
$225,000 |
|
Deposits and Licenses |
$7,500 |
$17,500 |
|
Equipment, Fixtures and Furnishings |
$41,000 |
$90,000 |
|
Opening Inventory |
$5,000 |
$9,000 |
|
Insurance |
$1,500 |
$2,500 |
|
Additional Funds (3 Months) |
$10,250 |
$63,500 |
| |
Total Initial Investment |
$144,050 |
$441,300 |
Ongoing Expenses
Haagen-Dazs franchisees pay ongoing royalty fees equal to 5% of gross sales, plus a general marketing contribution equal to $4,750 per year. Additional fees payable by the franchisee include a local marketing contribution equal to 1% of gross sales.
What You Get—Training and Support
In order to deliver the highest quality dessert eating experience, Haagen-Dazs endeavors to support its franchisees in every possible facet of the ice cream shop operations. Before opening, Haagen-Dazs advises its franchisees on site selection and gives store leasing guidance, as well as design and construction guidance. All franchisees undergo an initial nine day training in Minneapolis, followed by on-site opening support.
Additionally, Haagen-Dazs franchisees can depend on local and national marketing and promotional support as well as operational and on-site training assistance. And of course, all franchisees benefit from Haagen-Dazs’s worldwide recognized brand.
Territory
Haagen-Dazs grants exclusive territories depending on population size and density.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
|
