Great American Cookies
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Founded more than 30 years ago, Great American Cookies offers fresh-baked cookies, brownies and their signature Cookie Cakes to thousands of customers every day. From one store and one recipe, Great American Cookies expanded in malls across the country and at the same time developed a complete line of cookies and brownies, including their signature Cookie Cake product, making it one of the best cookie companies in the industry. The company maintains the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies currently has nearly 300 domestic locations and international locations in multiple countries around the world.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
293 |
291 |
290 |
| | % Change | -- |
-0.7% |
-0.3% |
| | Company-Owned |
0 |
0 |
0 |
| | % Change | -- |
-- |
-- |
| | Total |
293 |
291 |
290 |
| | % Change | -- |
-0.7% |
-0.3% |
| | Franchised as % of Total |
100.0% |
100.0% |
100.0% |
Investment Required
The initial fee for a Great American Cookies traditional franchise is $25,000.
Great American Cookies provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| | Franchise Fee |
$5,000 |
$25,000 |
|
Grand Opening Marketing |
$3,000 |
$5,000 |
|
Expenses While Training |
$1,000 |
$5,000 |
|
Cookie Ingredients |
$5,000 |
$10,000 |
|
Other Opening Inventory |
$5,700 |
$15,150 |
|
Architectural Fees |
$6,750 |
$10,000 |
|
Furniture, Fixtures, Equipment and Decor |
$65,000 |
$95,000 |
|
Signs |
$6,500 |
$10,300 |
|
Prepaid Rent and Security Deposit |
$2,500 |
$5,000 |
| |
Leasehold Improvements |
$45,000 |
$85,000 |
| |
Utility Deposits |
$2,200 |
$3,000 |
| |
Professional Fees |
$1,000 |
$6,000 |
| |
Computer System |
$4,500 |
$5,500 |
| |
Insurance |
$1,500 |
$2,500 |
| |
Business Licenses, Permits |
$2,500 |
$3,500 |
|
Additional Funds (3 Months) |
$8,000 |
$12,000 |
| |
Total Initial Investment |
$165,150 |
$297,950 |
Ongoing Expenses
Great American Cookies franchisees pay ongoing royalty fees equal to 6% of net sales for the preceding month, plus a marketing fee equal to 1.5% of net sales for the preceding month.
What You Get—Training and Support
Franchisees undergo initial training at a state-of-the-art franchise training facility located at the global headquarters in Norcross, Georgia. Training at this facility includes courses taught by subject experts from the best-in-class management team, workshops and seminar presentations.
Franchisee training and support also includes marketing and public relations, design and construction assistance, operations assistance and opportunities to network with experienced peers.
Territory
Great American Cookies does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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