Decor&You®
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The Decorating Industry is Booming…Being a Decor&You® franchisee is all about having a passion for building a team, motivating and helping others to achieve success. Decor&You offers the opportunity for you to apply your skills building a decorating firm in the $200 billion dollar home furnishings industry.
Decor&You® Creates Unique Value
At Decor&You® we work to simplify how people achieve comfort, style and value in their homes and businesses. Clients open their doors to our DecorPlan™ that leads to a uniquely individual environment. Our commercial clients love the benefits of occupying interior spaces that emphasize brand personality and character. Our decorators capture and reflect brand values in each DecorPlan we create for the offices, restaurants, waiting rooms and hotel rooms our commercial clients own or lease.
Like our clients, Decor&You® franchise owners are attracted to this business searching for a space they love, too – in this case, a rewarding profession and an empowering life. They discover the DecorPlan System: a successful, proven business model for achieving beautiful, fully decorated interiors. They learn the business in our dynamic Professional Education Program. They find a culture of performance enhancement thru our system tools designed for a quick ramp up. They can also look forward to “hands-on” management, which comes with a high level of attentive service that is increasingly rare in the American business landscape.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
161 |
148 |
126 |
| | % Change | -- |
-8.07% |
-14.9% |
| | Company-Owned | 0 | 0 | 0 |
| | % Change | -- |
-- |
-- |
| | Total |
161 |
148 |
126 |
| | % Change | -- |
-8.07% |
-14.9% |
| | Franchised as % of Total | 100.0% | 100.0% | 100.0% |
Investment Required
The franchise fee for a Decor&You® franchise is $25,000.
Decor&You® provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee | $25,000 |
$25,000 |
| |
Expenses While Training (per person) |
$1,500 |
$2,500 |
| |
Start-up Support Package |
$3,900 |
$3,900 |
| | Samples and Supplies |
$7,000 |
$7,000 |
| | Equipment and Furnishings |
$1,000 |
$3,000 |
| | Marketing Package |
$1,000 | $2,000 |
| | Local Advertising |
$4,000 |
$4,000 |
| | Technology Fee |
$510 |
$510 |
| | Phone Line and Yellow Pages Listing |
$300 |
$500 |
| | Insurance Deposits | $350 | $700 |
| |
Decor Vehicle |
$1,200 |
$2,000 |
| |
Grand Opening |
$750 |
$1,200 |
| | Licenses and Registrations |
$100 |
$200 |
| |
Additional Funds (6 Months) |
$8,000 |
$9,800 |
| |
Total Initial Investment |
$54,610 |
$62,310 |
Ongoing Expenses
Decor&You® franchisees pay continuing service fees equal to the greater of 10% of gross revenue from decorating services, 33% of gross revenues from consulting services only, or the minimum. Additional fees payable by the franchisee include system-wide brand building contributions and local advertising fees as well as an $85 per month Technology Fee.
What You Get–Training and Support
Decor&You® provides continuing professional education beginning with the business launch curriculum and culminating in National Professional Certification granted by Certified Interior Decorators International. On-site education is facilitated in Southbury, CT and at the franchisee’s location and covers media planning, marketing, sales, decorator recruiting, ramp up and retention, design style and theory, product knowledge, business management and certification preparation.
All Decor&You® franchisees are also provided with a Start-up Support Package of services, including a public relations program, set-up of DecorMail Intranet, Decor&You microsite, CRM, vendor partnerships, and email marketing program set-up. Additionally, Decor&You provides ongoing assistance with marketing materials, technical support and periodic support visits.
Territory
Decor&You grants nonexclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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