Coldwell Banker
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Coldwell Banker Real Estate LLC is committed to building and maintaining relationships with its global network of affiliates by providing them with the best products and services in the industry. The Coldwell Banker brand is widely recognized as one of the world’s premier real estate organizations with a presence in 51 countries and territories, where approximately 86,000 sales associates and brokers are affiliated with 3,100 offices. Coldwell Banker is the nation’s oldest full-service, national real estate brand celebrating its 106th anniversary.
In addition to its legacy and global network, Coldwell Banker has a robust marketing and public relations program that has helped Coldwell Banker become visited national full-service real estate brand on the Web according to Nielsen and ComScore Media Metrics. Coldwell Banker University has been ranked the top real estate training program and ninth in all industries according to Training Magazine.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
2,173 |
1,997 |
1,864 |
| | % Change | -- |
-8.1% |
-6.7% |
| | Company-Owned |
722 |
676 |
669 |
| | % Change | -- |
-6.4% |
-1.0% |
| | Total |
2,895 |
2,673 |
2,533 |
| | % Change | -- |
-7.7% |
-5.2% |
| | Franchised as % of Total |
75.1% |
74.7% |
73.6% |
Investment Required
The initial fee for a Coldwell Banker office is $25,000.
Coldwell Banker provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$25,000 |
$25,000 |
|
Building Signs |
$700 |
$20,000 |
|
Yard Signs |
$1,900 |
$4,600 |
|
Open House Signs |
$800 |
$1,250 |
|
Misc. Rider Signs |
$100 |
$200 |
|
Name Badge |
$120 |
$300 |
|
Miscellaneous |
$250 |
$500 |
|
Printed Materials |
$5,100 |
$7,500 |
|
Insurance |
$300 |
$1,000 |
|
Expenses During Orientation |
$200 |
$2,700 |
|
Computer Equipment for Electronic Data Transfer System |
$5,000 |
$10,000 |
|
Facility Space Planning |
$1,800 |
$2,800 |
|
Leasehold Improvements |
$20,000 |
$150,000 |
|
Furnishings, Computers and Communications Equipment |
$40,200 |
$115,200 |
|
Supplies and Inventory |
$5,000 |
$25,200 |
|
Security and Other Deposits |
$7,500 |
$17,700 |
|
Prepaid Business Expenses |
$3,000 |
$4,600 |
| |
Grand Opening Promotion |
$3,000 |
$5,000 |
|
Additional Funds (3 Months) |
$50,000 |
$100,000 |
| |
Total Initial Investment |
$169,970 |
$493,550 |
Ongoing Expenses
Coldwell Banker franchisees pay ongoing royalty fees equal to 6% of gross revenue plus a national advertising fund equal to 2.5% of gross revenue with minimums and maximums based on gross revenue monthly revenue.
What You Get—Training and Support
To ensure the continued development of Coldwell Banker-affiliated franchisees, Coldwell Banker University offers offices a wide variety of continuing education programs that can be taken in-person or online. Accessible from cbu.com, Coldwell Banker University offers a robust suite of certification, development and technology training programs.
Coldwell Banker enables franchisees to leverage and augment its national advertising efforts with targeted, local efforts by franchisees themselves. Coldwell Banker provides a wide range of pre-produced advertisements and marketing materials—from television commercials to postcards and flyers—that are customizable for local use so franchisees can distribute and broadcast them accordingly.
Territory
Coldwell Banker does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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