Camp Bow Wow
Camp Bow Wow is the one pet franchise brand that offers a complete package for pet lovers, including the following services: camps, in-home pet care, and dog training opportunities. Overnight camps provide a fun, safe and upscale environment for dogs to play, romp and receive lots of love and attention. Bow Wow Behavior Buddies® premier dog training program is run by one of the most well respected, sought after trainers in the US. Home Buddies® is an in-home pet care and concierge service, created in response to requests from customers.
The pet industry hit $48 billion in revenue in 2010, growing at 9.4% annually, and serving nearly 70 million people in the US. Despite challenging economic times Camp Bow Wow continues to grow, adding 19 new franchises in the last three years. Boy joining Camp Bow Wow, franchisees have the opportunity to own the most established brand in a popular and fast growing industry.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
88 |
107 |
107 |
| | % Change | -- |
21.6% |
0.0% |
| | Company-Owned |
2 | 0 |
1 |
| | % Change | -- |
-100.0% |
-- |
| | Total |
90 |
107 |
108 |
| | % Change | -- |
18.9% |
0.9% |
| | Franchised as % of Total |
97.8% |
100.0% |
99.1% |
Investment Required
The fee for a Camp Bow Wow franchise is $50,000. There is also an area representative agreement available, and a discount offered for previous franchisees buying additional franchises.
Camp Bow Wow provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$50,000 |
$50,000 |
| |
Dog Trainer Certification Fee |
$10,000 |
$10,000 |
| |
Expenses While Training |
$500 |
$6,000 |
| |
Expenses While Attending Dog Trainer Certification Program |
$500 |
$4,000 |
| |
Equipment, Supplies and Opening Inventory |
$97,000 |
$149,000 |
| |
Computer Hardware & Software |
$9,000 |
$15,000 |
| |
Leasehold Improvements |
$30,000 |
$320,000 |
| |
Deposits |
$10,000 |
$20,000 |
| |
Financing Fees |
$0 |
$6,000 |
| |
Plans and Permits |
$7,000 |
$30,000 |
| |
Professional Fees and Memberships |
$1,000 |
$5,000 |
| |
Grand Opening Advertising |
$35,000 |
$35,000 |
| |
Additional Funds (12 Months) |
$100,000 |
$100,000 |
| |
Total Initial Investment |
$350,000 |
$750,000 |
Ongoing Expenses
Camp Bow Wow franchisees pay a royalty fee of 7% of gross revenue twice monthly and a local advertising fee of the greater of 5% of gross revenues or a fee of $1,000 or $2,500 depending on the services currently being offered by the franchisee. Additional fees include a marketing fee of 1% and product review fee of up to $500.
What You Get—Training and Support
Camp Bow Wow is dedicated to supporting its franchisees. Pre-opening support includes funding specialists who assist in obtaining financing and a streamlined camp development process with access to brokers, architects, general contractors, equipment suppliers and vendors experienced in the Camp Bow Wow system. Camp Bow Wow’s real estate and construction team helps evaluate site selection, and a customized site layout is provided free of charge. Franchisees receive intensive classroom instruction at Camp Bow Wow University and hands-on training in an existing Camp Bow Wow franchise.
Ongoing support includes marketing provisions and regular visits. Camp Bow Wow provides innovative marketing plans and promotions, with high quality merchandising and advertising materials, seasonal marketing campaigns, an online database of local store marketing ideas and materials, and digital marketing advice. Camp Bow Wow offers on site support as well, with regular consultant visits, quality and assurance consultations, and a business review analysis of store sales and performance.
Territory
Camp Bow Wow grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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