Anytime Fitness
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As the world’s largest and fastest growing, 24-hour, co-ed fitness franchise, Anytime Fitness continues to break records and receive industry accolades. With nearly a million people joining health clubs each year, pushing membership to 41.3 million people nationwide, franchisees have the opportunity to tap into Anytime Fitness’s solid customer base that continues to grow.
With 30 years of business experience, founders of Anytime Fitness recognized the growing demand for 24-hour, co-ed fitness facilities. Anytime Fitness addresses a market that is rapidly growing as customers seek convenience and security in their fitness facility. With proprietary access software, security, and surveillance technology, Anytime Fitness creates safe and convenient health and fitness solutions with greatly reduced staffing needs.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised |
942 |
1,185 |
1,378 |
| | % Change | -- |
25.8% |
16.3% |
| | Company-Owned |
7 |
12 |
11 |
| | % Change | -- |
71.4% |
-8.3% |
| | Total |
949 |
1,197 |
1,389 |
| | % Change | -- |
26.1% |
16.0% |
| | Franchised as % of Total |
99.3% |
99.0% |
99.2% |
Investment Required
The fee for an Anytime Fitness franchise is $24,999, and the fee for
an Anytime Fitness Express franchise is $18,999, with a reduction for
conversions, veterans and current franchisees.
Anytime Fitness provides the following range of investments required
to open your initial franchise. The range assumes that all items are
paid for in cash.To the extent that you choose to finance any of these
expense items, your front-end investment could be substantially reduced.
| | Item |
Anytime Fitness | | Anytime Fitness Express |
|---|
| Established Low Range |
Established High Range |
|
Established Low Range |
Established High Range |
| |
Initial Franchise Fee |
$12,999 |
$24,999 |
|
$11,999 |
$18,999 |
| |
Expenses While Training |
$1,000 | $2,300 |
|
$1000 | $2,300 |
| | Real Estate and Improvements |
$12,500 |
$165,600 |
|
$4,600 |
$80,700 |
| | Fitness Equipment |
$10,900 |
$41,500 |
|
$7,500 |
$25,500 |
| | Tanning Equipment | $0 |
$1,700 |
|
$0 | $900 |
| | Security System |
$2,300 |
$12,500 |
|
$2000 |
$10,000 |
| | First Aid Equipment | $1,000 | $1,600 |
|
$1,000 | $1,600 |
| | Signage | $4,300 | $9,500 |
|
$4,300 | $9,500 |
| | Opening Costs |
$3,700 |
$8,200 |
|
$3,200 |
$7,500 |
| | Insurance | $1,800 |
$3,000 |
|
$1,200 |
$3,000 |
| |
Supplies and Furniture | $1,000 | $6,500 |
|
$1,000 | $6,500 |
| | Legal and Accounting Expenses | $500 | $4,500 |
|
$500 | $4,500 |
| |
Additional Funds (3 Months) | $8,000 |
$40,000 |
|
$8,000 |
$40,000 |
| |
Total Initial Investment |
$59,999 |
$321,899 |
|
$46,299 |
$210,999 |
Ongoing Expenses
Anytime Fitness franchisees pay royalty fees of $449 per month; a
general advertising fee equal to the greater of $150 per month or 1% of
monthly revenues; and, in 40 states, a local marketing fund
contribution equal to the greater of $150 per month or 1% of monthly
revenues. Additional fees payable by the franchisee include monthly
website and software fees.
What You Get—Training and Support
Anytime Fitness provides its franchisees with support from startup financing to marketing. Franchisees receive one week of comprehensive classroom training at the Anytime Fitness headquarters in Hasting, MN. During training, franchisees receive thorough instruction in the Anytime Franchise concept and on topics ranging from member retention to sales and marketing.
After initial training, Anytime Fitness franchisees have access to numerous lines of ongoing training and support including regional workshops, advanced managerial sessions and an online operations manual tailored to specific phases of the franchise’s business. Franchisees have the option of using Anytime Fitness’s professionally developed marketing materials and business supplies, designed to heighten national branding and marketing efforts.
Territory
Anytime Fitness grants protected territories.
Note: The tables and
information regarding the number of operating units, investment
required, on-going expenses, training and territory grants were taken
from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2012 Edition of Bond’s Top 100 Franchises publication.
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